Privacy Policy

This privacy policy explains how Netwedge ("we," "us" or "our") uses and protects any information that you provide us when using the PPCFilter website and application. This notice also explains our use of cookies and similar technologies.

Last updated 31^st March 2022.

We are committed to safeguarding the privacy of our website visitors and users; should we ask you to provide any personally identifiable information, we will only use it in accordance with this privacy policy. We may update this privacy policy from time to time to ensure accuracy and legal compliance.

Certain parts of our website and application may ask you to provide personal information voluntarily. For example:

A. Information relating to any transactions made between you and us or in relation to PPCFilter, including information relating to the purchase of our services.

B. Information provided when registering for an account

C. Information provided for enablement of application features, email notifications, newsletters, etc.

D. Any other information that you choose to send us

We may collect certain information from your device when you visit our website or use our services. The information we collect may include information about your device and internet connection, including your public IP address, geographical location, web browser and operating system type and version, and other technical information. We may also collect information about how you have interacted with our website and application, including the pages accessed and links clicked.

Collecting this information enables us to understand the visitors who come to our website or use our application, and to help us improve quality and relevance of the content and services that we provide.

Personal information submitted to us will be used for the purposes specified in this privacy policy or in relevant parts of our website or application. We may use your personal information to:

• Administer the website and application
• Provide a personalised experience
• Enable your use of our services
• Send invoices and receive payments from you
• Send you general commercial communications
• Send you email notifications which you have requested
• Send you newsletters or marketing emails where you have agreed to this
• Provide third-parties statistical information about our users
• Deal with enquiries and complaints made by or about you

We will not share your personal information with third-parties for the purposes of direct marketing without your express consent.

We may disclose information about you to third-party providers and partners who provide data-processing services for us, or who otherwise process data for purposes described in this privacy policy. Additionally, we may disclose your personal information to:

A. Competent law enforcement bodies, regulatory, government agency, court or similar third party where we believe disclosure is necessary as a matter of applicable law or regulation, to exercise, establish or defend our legal rights, or to protect your vital interests or those of any other person

B. The purchaser or prospective purchaser of any business or asset that we are (or contemplating) selling, providing the purchaser must only use your information for the purposes disclosed in this privacy policy

C. Any other person with your consent to the disclosure

From time to time we may receive information about you from third-party sources such as marketing companies, search engines and advertising networks, providing these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us.

When you connect your Google account to the PPCFilter application, we will receive and store certain information from your Google account, including:

• Your Google account email address (to make it easier to keep track of multiple accounts)
• The IDs and descriptive names of accounts and campaigns from your Google Ads account (to enable automation and for ease of administration via the PPCFilter user interface)
• Configuration data from your Google Ads account or campaigns (to enable management of IP address exclusions and URL tracking templates)

The information which is requested from your Google Account is used only to provide the functionality of the PPCFilter application, and is not used for other purposes. Information from your Google account is not shared with any third-parties.

We use cookies to provide essential functionality, and with your consent, to gather information for reports and analytics to help us understand your usage of our website and application. Cookies are stored on your device but cannot personally identify you.

We make use of Google Analytics and Hotjar services which, with your consent, will store information about you and your usage of the PPCFilter website and application. Google Analytics and Hotjar will place cookies on your device to facilitate this.

Under the UK General Data Protection Regulation (GDPR) the lawful basis we rely on for processing your information includes:

A. Where we need the personal information to form a contract with you

B. Where the processing of information is in our legitimate interests

C. Where we have your consent to do so

D. To meet our legal obligations

If we need to use your personal information in reliance of our legitimate interests, this interest will generally be to provide our services, operate our platform and communicate with you where necessary.

We store data securely in the UK. Our third-party data processors may also store data in Ireland or other EU countries and the USA. Data is stored for as long as it is required for the lawful basis described above. When we have no ongoing legitimate business need to keep your personal information, we will delete or anonymise it. Where this is not immediately possible, for example due to backup archives containing older data, we will securely store and isolate such data from further processing.

Under data protection law, you have rights including:

A. Your right of access - You have the right to ask us for copies of your personal information.

B. Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

C. Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.

D. Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.

E. Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.

F. Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

We may provide links to websites of other organisations, in which case this privacy will not apply to how such third-parties may use your personal information. We encourage you to read the privacy notices on other websites to understand how your information is processed.

If you have any questions about this privacy policy or the handling of your personal information, please contact us by email to legal@ppcfilter.com.

Netwedge, The Business Terrace, Maidstone House, King Street, Maidstone, Kent, ME15 6AW.